What is a canonical tag and why is it important for SEO?

What is a canonical tag and why is it important for SEO?

Canonical tag

A canonical tag is an HTML element that specifies the preferred version of a web page when multiple versions of that page exist. It is used to consolidate the ranking power of a web page by indicating which version should be considered the authoritative or primary version by search engines. By using the canonical tag, website owners can prevent duplicate content issues that can negatively impact search engine optimization (SEO) and ensure that their preferred version of a page is indexed and ranked properly by search engines.

why is it important for SEO?

The canonical tag is important for SEO because it helps to address the issue of duplicate content. When multiple versions of a web page exist, search engines may not know which version to index and rank, which can lead to dilution of ranking power and potentially even penalties for duplicate content. By using the canonical tag to specify the preferred version of a page, website owners can consolidate the ranking power of that page, avoid duplication issues, and ensure that search engines are able to correctly index and rank their pages. This can help to improve the visibility and ranking of a website in search engine results pages, leading to increased organic traffic and potential business opportunities.

How we can defind canonical tag?

A canonical tag is an HTML element that is included in the head section of a web page's HTML code. It specifies the preferred version of a web page when multiple versions of that page exist. The tag uses the "rel=canonical" attribute to identify the URL of the preferred version of the page. Search engines use this tag to understand which version of a page is the original or primary version, and to consolidate the ranking signals and indexing properties of all the different versions of the page into a single, preferred version. By specifying a canonical tag, website owners can avoid duplicate content issues and ensure that their pages are indexed and ranked properly in search engine results pages.

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